Ever since I have started using the methods of SEO plus PPC on my Heating, Ventilation & A/C business site, I have seen a big increase in daily traffic plus sales! The PPC has been absolutely working well for me so far, plus although I am gratified with both Search Engine Optimization plus the use of Pay per click, I knew there was a single more thing I could probably go ahead plus add to my website to make it complete. The last and final step was SEM. Search Engine Marketing is actually just making your website more visible in search engines. One of the main important ways I’ve already applied is adding keywords to your website, which will supposedly help your website rank better in search results. The difference I’ve learned between SEO plus SEM is that Search Engine Marketing is basically going and paying a search engine to have your ads appear directly at the top of the search screen. Of the 3 different methods I have been using in my business traffic, I suppose SEO plus SEM have worked the best so far. All of these various online methods have greatly improved the amount of contractor services I have sold on my website. My ratings also went up, because my website became more well received plus trustworthy; Even the amount of calls my contractor has gained new figures. I never would have thought that this much would change. It sincerely feels like running a completely different business! It’s nothing short of amazing how using simple online SEO tactics love this can greatly increase the total amount of visits your website can receive. I am hoping one day once I get more experience with these skills, that I can start my own SEO contractor with assorted Search Engine Optimization services. For now, I will mainly focus entirely on improving my Heating, Ventilation & A/C company plus website.